Marjorie Marshall and Iain MacAllister

Marjorie Marshall and Iain MacAllister

Scottish Government |

Marjorie and Iain’s analytical work, together with their personal qualities of resilience, persistence and powerful presentation skills, were pivotal in providing the evidence for Minimum Unit Pricing for alcohol. This ground-breaking policy was implemented on 1st May 2018, following 10 years of extensive preparation including building one of the most comprehensive evidence bases for policy change in public health in Scotland. The policy was challenged in the Scottish, European and Supreme Courts, producing the most rigorous testing of the evidence that most government analysts will ever experience.

The evidence included extensive analysis of the damage that alcohol misuse causes to Scotland – on average it causes around 697 hospital admissions and 22 deaths per week, and
is costing Scotland £3.6 billion each year – as well as detailed modelling commissioned from Sheffield University which demonstrated the clear link between consumption, harm and price which provides the underpinning rationale for the MUP policy.