Invest in GREAT Britain and Northern Ireland Campaign Team
Department for International Trade |
Invest in GREAT Britain and Northern Ireland is a strategic marketing campaign developed to promote the UK globally as an attractive destination for foreign direct investment (FDI) and to generate investment project leads for Department for International Trade’s (DIT) global network.
The campaign is digital first and highly targeted, placing a wide variety of content promoting reasons to invest in the UK and highlighting sector strengths under the proposition “Welcome to a land alive with opportunity.”
The campaign strategy is based on insight and a fully tested proposition. It is focused on the distribution of high quality relevant content across digital and social channels, allowing us to infiltrate our primary target audience, track them effectively and drive users to invest.great.gov.uk to showcase the UK offer and drive conversion.
The campaign is expected to generate £107.5mn in Inward FDI (from 2017/18 campaign results). During its first year the Invest in GREAT Britain marketing campaign has landed 10 inward investment projects valued at £6.345M creating 100 new jobs across the UK touching virtually every key industrial sector and from all major geographic markets.