First World War Centenary – The Last 100 Days Remembered
DCMS led a four year campaign to mark 100 years since the First World War. November 2018 was their final opportunity to leverage the centenary to create a lasting legacy. They set out to create deep personal connections to the war so that its stories would continue beyond the centenary’s spotlight. They brought together a broad range of partners and descendants to share family stories, driving empathy, relatability and inspiring people to find out their own story.
This campaign sparked the public imagination, creating a movement that spread locally, nationally and internationally and gave voice to a generation, many of whom previously lost to us.