Dominic Beales

Dominic Beales

Department for International Trade |

Dom is an integral member of the DIT team in the British Embassy Dubai and leads on helping British companies win business on the construction and implementation of Expo 2020 in Dubai. I am nominating Dom for this award as he works tirelessly (often out-of-hours) on promoting UK quality and expertise in a number of different sectors; from construction, security, food and drink, retail, design and tech (not to mention many others). He is extremely professional, takes his role very seriously and has not only built up excellent contacts and rapport with the multitude of British companies either already based in the UAE or British companies wanting to enter the market, but also local UAE companies and the Expo 2020 Committee. In a region where relationships are everything and are the key to opening doors, Dom has it nailed. He is superb at forging relationships, linking the right people together and in turn promoting UK business and values. Dom has worked in the team for two years and in that time has helped secure just under £200m worth of business for British companies. In fact, after local UAE companies, the UK has won the most business at Expo to date.