Cindy joined the then-UKTI team in the British Embassy Seoul in June 2014. Since then, her unflappable commitment, common sense and tremendous appetite for learning have seen her recognised by DIT sector team colleagues as one of the best commercial officers in the network.
Cindy has been credited with almost £150 million in export wins, but it is her efforts to inspire others and her delight in celebrating their success which really sets her apart. She leveraged an incredible range of contacts to deliver one of the first mega-tech missions in the network in 2017, which was subsequently replicated elsewhere in the region.
Cindy has received a regional award for her work as NE Asia’s Champion for rolling out the High Value Campaign model and spent 18 months as Post’s L&D Champion, establishing a dedicated L&D room in the embassy and developing PDP training materials for post and the wider region. She is currently driving forward the creation of a new Gender Committee at Post. Her commitment to her own development has seen her take part in the Global Leadership Development Programme and complete an LSE course on Women in Economics in Peking University.