The Communication Award
This category recognises exceptional performance by a communications team to deliver a highly effective national or international communications campaign. The campaign should be consistent with the Government Communication Service ‘four I’s’ model of Insight, Ideas, Implementation and Impact, and provide evidence of the significant positive outcomes achieved as a direct result of the campaign, through:
- Defined campaign objectives, in terms of setting specific and measurable changes in audience awareness, understanding and behaviour;
- Clarity of strategy and implementation plan including innovation, and use of channel including no-cost and low-cost media as well as demonstrating evidence of research, data and audience insight that underpin the campaign;
- Entries for external campaigns should highlight the impact on effectiveness and efficiency of delivery, and the reputation of public services. For internal campaigns they should demonstrate the business benefit to the department or agency.